If you’re running a law firm and you need more work, then you need to work better on your marketing. In previous decades, there were only a few options for advertising your business. Today, the options are endless.
With the rise of the internet over the last decade, things changed significantly. People are no longer looking for companies in phonebooks but in search engines. The search engines provide endless possibilities and everyone can be relevant for potential customers.
One of the best ways to reach new audiences is by hiring an SEO expert who will manage to get your page higher on the search engine results. In this article, we’re going to explain in detail what SEO is and why it is important for your marketing needs. Read on and see more about this!
What is SEO?
SEO means search engine optimization. It is a technique that analyzes and fixes issues to optimize page relevancy. After the job is done, the page is going to go up in the SERP results.
SERP stands for the search engine results page. The higher the SERP the better. Those pages who are ranking the highest on the search pages are going to see the most traffic. Click here to see more about it.
Helps to Get More Clients
Running a law firm means you must compete a lot with the rest of the lawyers. In the US, there are approximately 1.3 million lawyers. As you can see, the competition is tough.
Standing out from the crowd is almost impossible unless you’re already a famous attorney or work for a company that is well-known in the community. However, success is possible with the right SEO efforts.
When an expert goes through your page and address all the issues on it, the page will very soon start to climb on the SERP results. Why is this important?
It’s important because those pages who have the first 10 positions, see 95% of the entire traffic. Only the first 10 companies seen in the search engine’s results will get new clients. Everyone else will not be granted a visit.
Now imagine how important it is to get on that page one. 1.3 million lawyers vs. ten of them.
The good thing about SEO is that these ten are not eternal. They change depending on various reasons. A different location, different keyword searches, and some other features too can make a vast difference and provide different results every time.
The first result that pops up when you search for a lawyer will get over 30% of all visits. The second one picks another 20%. As the position goes lower, the percentage also drops. Until the end of the page, it will be as lower as 5%.
All the other results that might literally be millions will get the rest of the pie. It’s clear how important it is to be in the first few results for getting new clients. SEO helps with this.
SEO must be Done Perfectly
To get in the first few positions on the main page you need to have an SEO expert who know what to do. This is not something you finish once and it’s done forever. It takes constant work and paying attention to details.
The first and most important thing is to adjust the page to the needs of the search engine crawlers. Fixing the bugs and adding proper content is crucial. Implementing content with the right keywords, handling the metadata, and all of the other crucial details for the SEO features are necessary. You can check out this article from AP News if you want to learn more.
If the SEO expert isn’t skilled enough, then the entire job won’t be done successfully. It’s clear that the competition is fearless, but a good SEO master will always find a way to get you up there.
There’s not only one keyword. There are lots of them and they can all get you a different position. The keywords are the written search content by your potential customers. Millions of different keywords exist and some are used more often than others. Managing to control some of these keywords and showing up as the first result for them is a great job done.
How to Hire an SEO Expert?
When you’re searching for an expert in this field, you should be looking for the one who’s already experienced in handling attorneys’ pages. All the niches have their tricks and deserve a different approach.
You should find an expert that will understand and be skilled in the legal matter. Of course, you don’t need a professional lawyer, but you need someone aware of the terminology, needs of the people searching for lawyers, and similar issues.
You should also look for an experienced person. Even though the SEO business is flexible, and the rules change more times every year, you still need an experienced person. Those who are highly experienced will know how to solve problems even when it seems like the situation is helpless.
Conclusion
If you’re running an attorney’s office or a law firm, you need all the marketing help you can get. With so many lawyers around the country, getting a job is often a challenge. Building a reputation is even harder. This is why you should consider the SEO experts who will optimize your web site to perfection. Getting up there in the results will find you more clients and drive the business constantly.