As an electrical business owner and a professional contractor, you would want your company to be lucrative and successful. By this, it means you leverage several strategies of connecting with clients, driving business growth, and getting the word out.
But how can you possibly achieve that?
Several strategies may help you successfully grow your electrical business. Some of these strategies may include the following:
1. Put Your Contacts in a Database
As an electrical business owner, you have the contact details of some of your current and past clients. But you don’t have all of them in one place.
When announcing new products, events, locations, or sales, you will need an easy way to send the same messages to a group of clients.
The best way to do this is to gather the accumulated business cards, paper lists, and email contacts in a database. You can also include the names of the individuals you have met at events or when networking.
2. Leverage FSM Software
Electricians do a lot of tasks, from troubleshooting and repairing to wiring installations and maintenance. And they often do these tasks in various locations, including private homes, public institutions, businesses, and construction sites, to name a few.
But all these tasks can be a lot for you to handle. This is why it is best to invest in solutions, such as FSM or field service management software, to help you handle different tasks. Other tasks the right FSM software may help you with might include the following:
- Payment processing
- Work order management
3. Determine Bidding Track Records
Two major aspects of successfully bidding work include charging right and getting a reasonable share of all the available tasks. If you don’t have a competitive bid, you won’t get business either. And if you are very competitive, you may also lose cash.
The best strategy you shouldn’t overlook is to look at how you price jobs and determine which work to bid. Ensure the expenses for all these are accounted for, including overhead costs.
4. Network with Tradespeople
If you hit a dry spell for electrical projects, then consider contacting other tradespeople and electricians. Several registered electricians in reliable associations call around to know whether there are contractors who want help with their projects within your area.
Alternatively, go online and take a look at several associate trades near you. Then contact them and tell them about your qualifications to see whether they want help.
5. Create a Website
Designing a website is important since it can affect how your clients notice your business brand. The first impression you show may either convince your audience to stay or leave your website.
Experts say users take about 45 milliseconds to decide on a website. And 36% of users can stop visiting your site if the layout or content looks unattractive.
A good-looking website design for your business helps keep clients on the page. Ensure also your website is focused, flexible, fast, and attractive.
The Bottom Line!
Your plan for growing your electrical business is equally vital to what it takes to launch one. So remember to note your strengths and know what works for you well.