Marketing Tips For Lawyers

16 Lawyers Share Their Best Law Firm Marketing Tips | Clio

When you are ready to develop a marketing strategy for your law firm, the first step is to brand yourself. Create an eye-catching, distinctive logo. It should be used on all marketing materials to convey a visual message to potential customers. Your brand name and logo should be incorporated throughout your entire business. This way, potential customers will recognize your firm and be more inclined to visit your website or call you. You should also include this logo on your website, emails, and other print materials.

Content Marketing

A website is a key component of any law firm’s digital presence. It should be easy to navigate, inspire trust, and convert visitors into leads. In the end, your content marketing efforts will only matter if your leads convert into clients. In fact, studies have shown that more than 90% of web users will not return to a website that offers an unfriendly user experience or does not direct visitors to the information they seek. Without a good website, the purpose of content marketing for lawyers is defeated.

Social Media

If you’re a lawyer, you know the importance of engaging on social media. People visit to ask question. When should you contact a personal injury lawyer? Answer that in a post. Posting original graphics and quotes will help you stand out from competitors. Include photos of your attorneys and associates to personalize content. Social media is also an excellent platform for brand listening. Using branded keyword searches, you can monitor conversations on your firm’s topic. And don’t forget to engage with your audience! Keeping in mind your audience’s interests will increase your likelihood of attracting them as a client.

Email Marketing

There are many benefits to email marketing for lawyers. For one, it can be automated, meaning it can be scaled as your business grows. Second, it can be a great tool to convert prospects into clients. When creating an email campaign, make sure to include useful information that your audience will find valuable. Including useful information will increase the likelihood that your email will be opened and read by a future client. Third, consider advertising on social media to reach new prospects.

Six Marketing Tips For Lawyers In 2020

Video Marketing

Developing an effective marketing strategy for a law firm is essential to keep clients interested. People will often turn to lawyers for complex legal issues, and if they feel that they are not being adequately serviced, they may seek out another lawyer. Strong branding is an essential part of digital marketing, as it explains who your firm is and inspires trust. However, developing a high-quality branded video can be difficult for a lawyer, and it can be expensive to hire a video producer.

Creating a Unique Selling Point

When marketing your law firm, create a unique value proposition. This description should explain what the audience gets when they hire your firm. Think about the needs of your audience and how you can solve these needs. Your unique selling point should be short, simple, and easy to remember. Test your USP with your audience to make sure it’s a match for what they need. Listed below are some tips for creating a USP for your law firm.

Setting a Budget

The Legal Department spends a large portion of its money on outside counsel, and that’s the most obvious expense. But outside counsel costs aren’t the only expenses. In fact, nonbillable expenses are just as important and can add up to a large bill when you’re tracking legal spending. So how do you set a budget for your law firm? Start with the business expenses you know you’ll incur each month. Next, determine which items can be automated with a tool like Clio.


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