If your content is strong, then you can easily share your unique perspective with different people, grab their attention and inspire them to make a purchase. As social media is one of the most effective platforms to generate leads, so if you use the right content on the right social platform for the right audience, you can easily take your business to the next level.

But as per the research conducted by CoSchedule, it is found that planning the right content is one of the major challenges that is faced by most marketers. Well! Choosing the right content from the list of hundred is not a cakewalk. But, I have jotted down some best content types that will help you keep your ideas fresh for your audience.

Top 7 Social Media Content you need to use for Better

Conversions

Video Content

It’s never been easier to catch the viewer’s eye while scrolling the feed. To grab their attention, you need to create something attractive, crisp, and informative at the same time. And that’s where videos come into play.

You might be aware of the fact that youtube is the second largest search engine. This is only because it owns powerful videos that inspire people to make a click. Video ads have around 1.48% click-through rate, which is more than any other type of content. Through videos, you can explain complex topics easily, get more shares, drive traffic and increase sales.

By sharing educational and productive videos like explainer videos, product videos, training videos, etc., on social media, you can get magical results. If you don’t have video production skills, you can always join hands with an explainer video production company to get awesome videos at an affordable price.

Infographic Content

Infographics is another content type that can be used on social channels like Facebook, Instagram, Linked In, and Twitter to create a strong impact and generate results. One of the best parts of infographic content is that you can align this specific type of infographic with written content to make it more effective.

As per the research, you can see an improvement in your website traffic by 12% by incorporating infographics into it. So, if you want supportive content that will showcase your creativity and research and can be produced without the help of designers.

Custom GIFS

You can also customize animated GIFs to boost your social engagement by showcasing a story. A small GIF can express a thousand words and do wonders. By doing thorough research, you can explain difficult concepts in different ways.

You can share well-selected GIFs on trendy topics and share them on social platforms like Facebook, Twitter to create your own brand authority and generate traffic.

Prefer reading- 5 Small Tweaks To Get More From Your Website.

Images

Good images can also help you improve your social presence. Informative and alluring not only make your page highly entertaining and humane but also educate the audience in an influencing manner.

As per the research, it is found that 650% more engagement is seen on the pages that include pictures or photos. There is no single channel that includes images and not capturing the leads. Besides sharing direct images on Facebook, Linked In, Snapchat, and Twitter, you can also add them to blog posts to make them more entertaining and productive.

Testimonials and Reviews

Testimonials and reviews are also seen as an effective way to attract visitors on social platforms and generate leads. This content is found effective because people usually trust the experiences that are real and shared by other people.

Getting this specific type of content from your audience might be challenging, but once you publish it on your social platforms, you will experience a positive change in the number of followers and leads. This is because 95% of people prefer watching testimonials or reviews on social media before buying any specific product.

Contests

There are many people who don’t want to read content on social media but would prefer solving puzzles and playing online games. To engage those specific types of audiences, you can run contests. You can also invite other people to participate in your content and convert them to your potential customers by adding relevant CTA into it.

Furthermore, if you want your content to be more productive, make sure to add a reward to it. By thinking of a prize, they will probably land on your page and fill out the form. Well! This content can be used on any platform, but do not overuse it on professional platforms such as LinkedIn.

Textual content

Last but the most common content form that will help you build online reputation and credibility is written content such as articles, blog posts, ebooks, guides, case studies, etc. Around 58% of marketers say that original content is one of the best contextual forms that can help you make your social platform like a magnet.

Most people get confused in knowing the platform that can accommodate large content. Are you the one? Well! If you want to publish huge content, you can choose Facebook and LinkedIn as your priority list. You can also share the Content on Twitter but make sure it is crisp and informative.

Prefer reading- How To Build Your Brand On Social Media.

Choose your Style

Well! There are various content forms that can be shared on social media to generate engagement. It totally depends on your convenience and business needs which type of content you choose for your social media engagement.

Hopefully, the above list will help you understand each content’s benefit and realize which type suits you the best.

Still, if you have any confusion in understanding your business’s best content type, feel free to share your doubts in the section added below.