Domain names do help with SEO, although not as much as they used to. In the past, you could purchase a keyword-rich domain and automatically rank high in the search results. However, Google made some changes to combat this as their driving force is to rank websites according to their quality. Websites that create consistent, meaningful content rank higher than those that do not, regardless of their domain name. Google is in the business of answering questions and providing high-quality content for millions of users around the world. They won’t tolerate websites that try to rank high without actually having any meaningful content to share. And you can’t just throw up content and walk away. You need to keep creating more and more meaningful content to be relevant to the Google search engine ranking.
With that said, the question is now focused on new domains and SEO, particularly the domain .ONLINE. Do domain names help with SEO? Does this domain extension have anything to do with SEO? Is Google biased toward particular domain names? Is it worth it to get an .ONLINE domain name? Does it stand a chance of being ranked on page one? The questions are many and Google has all the answers.
According to Google, “Overall, our systems treat new domain extension like any other extensions. Keywords in a TLD do not give any advantage or disadvantage in search.” That is a relief. And what’s more of a relief is that the new .ONLINE extension can indeed help your website with SEO ranking. How? Easy. When someone searches for piano lessons online, the website www.pianolessons.ONLINE will come up in the search engine. This is more trustworthy and simply looks better than www.pianolessons-online.com. See the difference? An .ONLINE extension is simple and easy to read. There’s no odd spelling or dashes that make it look spammy. All in all, this domain name, www.pianolessons.ONLINE, is a straightforward description of what the website offers, namely piano lessons online. Google is always looking for the clearest, most valuable answer to a user’s question and the extension .ONLINE couldn’t be any more simple or clear.
When you use an .ONLINE extension, you’re adding both credibility and meaning to your business. You clearly state what it is you offer or sell before the user even clicks on the link. There is no ambiguity with an .ONLINE extension, something Google absolutely loves to reward. Again, the clearer and simpler your domain name, the easier it will get ranked on page one.
Your domain name is your business name and choosing the right one can mean success or failure. Some tips for choosing a domain name include keeping it short, easy to pronounce, and easy to remember and then you’re open for business. The impact of domain names on SEO may not be as grand as it used to be, however, it still has an impact. For that reason, you’ll want to choose a domain name that captures what your business is inside and out. You’ll want it to be easily brandable, like a sports brand or online clothing brand. Everyone knows the names Nike, Gucci, Gatorade. And many people equate emotions with these brands, are loyal to these brands, and advertise these brands by word of mouth, using them, and wearing them.
When picking a domain name you’ll want to keep SEO in mind. The simpler your domain name, the easier it will be for people to find you. Long domain names tend to get forgotten or there could be a typo in the name when entered into Google search. There are many things that can go wrong with a long, laborious domain name so keep it short and to the point, always embodying what your products or services are all about.
Choosing a domain name is one of the most important business decisions you’ll ever make. Use the tip here to help you choose the right one for your business that is easy to remember, catchy, unique, and SEO optimized. Consider going with an .ONLINE extension to make your online products or services more visible to the world. Always keep in mind that Google will rank you higher, but never just based on your domain name.