Having a good eCommerce site can be a lot of work. On top of that, it will require continuous maintenance. Knowing what to do and when to do it can be difficult. Here are some of the most important things you should stay on top of on your eCommerce site.

Security

Understanding the ever-changing security vulnerabilities associated with eCommerce sites can be tough. Therefore, it is important to make sure that you have the latest plugins and patches on your site at all times. Always be on the lookout for the latest updates on how to keep your site secure. This will protect your business in the long run.

Performance

If you want your online business to be successful, your web page needs to be fast. For eCommerce sites, page load speeds can have a direct impact on your revenue. Many things can cause your site to slow down, such as code, scripts, images, increased traffic, expanded product offerings, and server hardware. Therefore, monitoring the speed and performance of your site is a critical maintenance task.

Marketing

One of the best ways to drive customers to your site is through online marketing. To get the most out of your eCommerce site, you should optimize your site’s SEO, PPC, and other online marketing strategies. You can do this by starting an email campaign, using promotional banners like www.smokingthings.com, or optimizing your checkout flow.

Reporting

Most eCommerce software comes with at least a basic set of reports. However, these may not always be what you are looking for. Therefore, you may want to regularly take the information off your site and put it into an excel sheet so you can compile the report you want. This allows you to have the right data whenever you need it. Another option is to have a custom report system put into your eCommerce site to speed this maintenance task along.

Troubleshooting

When something goes wrong with your site, you need to be on top of it. Not only should you regularly look out for site problems, but you should also keep an eye on your domain registration, SSL certificates, and DNS settings.

These are just a few examples of what you can do to improve your site. Whether you tackle the whole list or just a few items, performing regular maintenance can help keep your eCommerce site up to date and drive customers to your business.