Marketing strategies have constantly expanded in recent years. Moreover, the tactics and styles of online marketing have blended into undefined, new paths. Inbound marketing is one of the unique strategies that content marketers have incorporated. It is the strategy of connecting potential customers through materials and experiences that they find helpful. In simple terms, it is the process of helping potential customers find your company. Essentially, it involves building customer relationships through relevant social media marketing campaigns, mobile-friendly ads or email campaigns.

How Does it Work

This strategy depends on content creation to build authority and relationships with leads and consumers. The more high-quality content you have, the more likely you’ll attract visitors and nurture prospects.

Hubspot divides this tactic into four stages: it focuses on the following stages:

Attract

Outbound marketing constantly has poor ROI because it targets anyone, even those not interested in the product. A good example is writing general blog articles for your website.  On the other hand, inbound marketing works by attracting the correct type of traffic to your brand. These are customers who will most likely buy what you’re selling. It does this by identifying and understanding ideal buyers. Later, it targets them through its strategies like content marketing and helps you create valuable and informative content that speaks to your audience.

Convert

You can convert the visitors into leads by getting their contact information through a form on a landing page. To do this, you must offer something of value to them in exchange for the gift of handing over their information. Therefore, you can give some premium content to download, view or sign up to receive.

Close

This stage is where you transform leads into customers. You can use tools like emails and social media monitoring to ensure the right leads are closed.

Delight

Inbound marketing revolves around providing help and support to empower your customers to find success with their purchases. It is also about making your customers happy so that they can promote your brand. Therefore, even after a lead is closed, you should still engage with them through valuable content and social media.

Why Should You Use This Strategy?

When it comes to implementing a long-term strategy, inbound marketing is a good investment. Here’s why this strategy is better than others:

It is a Cost-Effective Strategy

Apart from being ineffective, other forms of marketing can be costly and risky. On the other hand, in inbound marketing, you only need a website and good content to get started with inbound marketing.

Builds Trust and Credibility

Since customers do their research and find you, your brand comes across as trustworthy. Moreover, creating helpful content reduces the amount of risk that customers associate with your brand.

High-Quality Traffic and Leads

Inbound marketing is about attracting a specific kind of traffic. With a more targeted and informed approach, you’re able to attract traffic and leads who are more likely to be interested in your brand.

In conclusion, let customers find you with inbound marketing. This is because it focuses on