TikTok has 689 million worldwide users and is the most downloaded app in the world. Of those millions of users, 60% are Gen Z. That’s a massive amount of young people who are potential customers and who you can reach by using TikTok.
Learning how to use TikTok for marketing is intimidating. It’s a strange, creative beast that has taken over the world and boosted video marketing. But, if you learn how to navigate it and effectively use the app, you’ll have a powerful marketing tool in your hands.
Keep reading for the best TikTok marketing tips to boost your brand.
Focus on Creating Original TikTok Videos
TikTok is overflowing with unique and creative content. If you want to stand out from the crowd, you need to develop original TikTok ideas. You’ll need to put a lot of time and effort into creating the perfect TikTok video that is unique and entertaining.
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Research TikTok Hashtags
You know what your niche is — it’s the business, product, or service you’re marketing. It’s important to research and find the right hashtags to help you reach your target audience.
You want to identify hashtags relevant to your audience and have a decent amount of views — no less than 300,000 and no more than 2 million views.
Using hashtags that attract more than 2 million views means that you’ll likely end up in a massive sea of content and never get viewed.
Marketing to Gen Z involves keeping your audience constantly engaged with a steady stream of epic content. If you post regularly, you’ll figure out what your audience likes and responds well to and what should be chucked.
Be Quick on the Trends
TikTok is all about trends. Some are completely random, and others follow current events. Being quick on the draw and keeping up with trends is a great way to go viral on TikTok.
Trends are quick and fast on TikTok with a pretty limited lifeline. Don’t be late for the party. If you’ve missed out on the hype of one trend, let it go and aim for the next rather than posting an outdated video.
Publish at the Right Time
You need to set up a publication schedule based on your audience’s optimal viewing time. You can use TikTok analytics to get important insights about when your followers are typically online.
Once you’ve figured times and days, prepare to publish your content an hour before the optimal time. This ensures that most of your audience will see your content when they go online.
It’s Time to Enter into the Belly of the Beast With TikTok Marketing
There is no denying the power of TikTok marketing to connect with your younger audience. Once you get the hang of creating original video content and understanding TikTok trends, the marketing potential is limitless.
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